True Love & Gum: Extra’s Latest Ad Has the Internet Buying in

Extra has tugged at the heartstrings of consumers with its brand new advertisement, dubbed “The Story of Sarah & Juan”. The romantic video has the whole world seeing the gum brand in a new light.

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What’s the Ad All About?

Extra’s new ad tells the story of Sarah and Juan, an impossibly good-looking couple who meet in high school. The ad charts the course of their relationship through the highs and lows as they share their first kiss, dance together at senior prom, have dramatic fights, weather a long distance relationship, and move in together. Despite all the changes, the one constant is Extra Gum. But Sarah doesn’t realize quite how significant the gum is until the ad’s final scene.

Along with Sarah, we discover Juan has been doodling the key moments in their relationship on his Extra gum wrappers from those days and nights. She marvels at each framed representation of their relationship until she comes to the last one, which depicts Juan on bended knee. She turns to see him proposing in just the same fashion, cementing their future together. Haley Reinhart’s cover of Elvis Presley’s “Can’t Help Falling in Love” adds poignancy to this touching commercial.

The Online Buzz

Online media and social network users were quick to express their love for the ad.

“Why is this the cutest thing I have ever seen?” Ashleigh DeWees asked on Twitter.

Jon Cumberworth suggested the ad is going to boost Extra’s sales. “How many packs of @ExtraGum am I buying on the way home tonight? 6? 42?” he asked his Twitter followers before linking out to the video.

“The Story of Sarah & Juan” also earned editorials in leading online publications including US Weekly, The Huffington Post, and BuzzFeed. All this hype has helped the ad get more than 8.5 million views since it hit YouTube on October 7.

What Gum Can Really Do For You

It’s tempting to get lost in this ad and believe Extra gum could be the key to finding your soulmate. While potential partners will no doubt be impressed with your clean minty breath, there’s no real evidence to suggest chewing gum will bring you love. However, the practice does have a number of proven benefits.

According to the American Dental Association, chewing gum increases the amount of saliva in your mouth. If you chew gum after meals, this extra saliva can help neutralize and wash away the acids produced when the mouth’s bacteria breaks down your food. Since saliva contains calcium and phosphate which strengthen tooth enamel, chewing gum for 20 minutes after meals can lower your risk of tooth decay.

However, chewing gum should never be used as a substitute for brushing, flossing, and regular dental check-ups. Carefree Dental can help keep the costs of your dental visits down so you can afford the oral care you need. For just $14.95 a month, significantly less than dental insurance, Carefree Dental can halve the cost of common procedures including oral exams, cleaning, and X-rays.

Thanks to Extra, a pack of gum seems like much more than a way to get fresh breath. Just remember not to get too swept away in the fantasy. Gum might not help you find true love, but it can be an important part of your oral health regimen.

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